Loyal Textiles is one of the largest manufacturers of yarn, fabrics, garments and textile products in India. From modest beginnings in 1956 as a spinning and weaving mill, Loyal Textiles has evolved with the times to occupy a leadership position today.
It comprises four spinning mills, two weaving units, one knitting unit, one dyeing house, seven garment manufacturing units, one trading cum retailing company and a joint venture trading company in Italy. With an ISO certification
of 9002:2008 and an annual turnover to the tune of $25 million, Loyal Textiles has many firsts to its credit. Today, they are widely recognized as market leaders in their segment.
Since its inception in 1956, Loyal Textiles had remained an offline business with zero digital footprint. Their old portal was not well structured with limited visual flair and not mobile friendly. With the changing times, there was
an urgent need to tap the huge consumer base looking to buy textile goods. Loyal Textiles was also looking to expand its online presence.
Based on the analysis and observations, comprehensive solution which involved a complete revamp of the website with dynamic banner for sales with series of intersecting horizontal and vertical lines maximizing the efficiency of galleries
containing elements with varying heights giving the classic look of masonry style never really fades away. Emphasis on Information architecture with new navigational structure and comparable with all mobile devices. A Carefully
chosen images reflecting a modern era were used. The purpose of a completely re-engineered homepage was aimed at capturing and retaining the audience’s attention.
We succeeded in creating a highly responsive website from the ground up – in a matter of 60 days. Through the enquiry portal, we created an online property for a completely offline business for generating sales. Loyal Textiles’ website traffic and search engine rankings increased dramatically. Being a B2B company, Loyal Textiles was greatly benefited from the leads generated as well as increases the conversion rate of the website through the enquiry page. http://www.loyaltextiles.com/
