Ishtadevata is a compendium of information of over 100,000 Hindu temples from all across the globe. It is currently the world
largest collection of Hindu Temple-related information which includes sections on the History, Spirituality, and Culture of each
temple. Ishtadevata’s ultimate aim is to document information about every single Hindu Temple in the world and open the
wonders of Hinduism to a new generation of audience.
As a one of a kind initiative with a one of a kind proposition, a new visual identity need to designed for this site.
Ishtadevata wanted to empower and energize its target audience and approached to create an online presence that would capture
and reflect the spirit of its purpose.
Based on extensive research, it was identified that Ishtadevata’s target audience was an eclectic mix
spanning all walks of life with different needs. Ishtadevata’s audiences were roughly segmented as temple enthusiasts,
the spiritually inclined, casual visitors and others with generic needs. There was a unique opportunity to cater to the
wants and needs of the entire audience spectrum simultaneously and proposed an approach to make Ishtadevata the world’s
largest temple site. However rather than simply create a mere listing of over a 100,000 Hindu Temples, the proposal covered the
creation of a completely cohesive experience including satisfying informational needs, create travel plans and provide historical,
spiritual and cultural viewpoints on each temple. It was realized that Ishtadevata’s target audience was increasingly becoming more
internet-inclined and that the ultimate aim of this initiative was to bring the essence of Ishtadevata to people’s fingertips. User
personas were created based on each of the audience segments and we organized content in line with the typical users’ navigation needs.
Ishtadevata’s visual experience included the use of custom colors and styling cues that triggered an instant resonance and emotional connection
to the traditional saffron tinge of Hinduism.
Ishtadevata.com was launched on the 29th of January 2015. Ishtadevata.com currently hosts information and content on over 100,000 Hindu temples across the globe and is a burgeoning community that is growing and touching lives every day. Its unique proposition and one of a kind experience truly make it the World’s Largest Hindu Temple Portal. http://www.ishtadevata.com
