In this digital era, an E-greeting card is the most fascinating way to send a wish.
With Christmas and New Year just round the corner, Citibank is coming out with exciting options of E-cards
for people to share their greetings in a most memorable manner.
The landing page for the E-cards needs to create a visual mood that will go well with the season.
Our landing page design aims to achieve it in a subtle yet impressive manner, without overdoing, without dramatizing,
without being jarring, and is more on the lines of Citibank's brand personality. There is style and substance in the treatment
of the design which is a reflection of what the brand is.
The structure of the design, or more specifically, the way in which the E-cards are presented, is done to create an enhanced
user experience rather than presenting the options in a run-of-the-mill format. This is more interactive and more refreshing, and will
create a much better appeal to the users.
We also recommend branding every E-card. This will give it a proper identity, besides summing up the essence of the E-card's concept.
This job was conceptualized and executed as a sample E-card option to Citibank clients.
It is the season of wishing, and everyone would love to send a wish that is loaded with optimism, filled with hope and presented in way that it is enchanting. Therefore, we have chosen the idea of a 'Fruitful New Year'.
Who wouldn't love to have a fruitful time ahead? After all, that is what we strive for and that is what we wish for. And so, we decided to characterize different fruits (carrying different messages), appearing in a vibrant manner (in tune with the mood of the concept) and looking adorable.
The core idea here is to present an E-card that is lively, classy, interesting and above all, with a big thought around it.
