Electronic Cards (E-cards) offer excellent scope to produce communication with high conceptual value that engages recipients in a strong and impressive manner. E-cards was used to enhance brand significance and increase participation with the brand. This interactive E-card was created to deliver a remarkably personalized experience as nothing else can.
Created a season’s E-greeting card for ActionAid that could be sent to a select database on the occasion of Christmas and New Year. While the objective of the E-card is NOT to hard sell ActionAid, it aims at bringing the recipients closer to the brand through a fascinatingly interactive idea.
